New Firepower Logo
I am proud to announce that we have a new logo.
We worked closely with Nicola Louw of Square Blok Ltd. She very quickly picked up an understanding our personality and identity as a company and translated that into her design. The old logo did a good job of showing that we are a technical company, but it did not represent some of our other characteristics like agility, innovation, a friendly approach, nor really the fact we specialise in natural heating.
Our new logo ticks all those boxes and more.
I really like the "O" icon. It represents our stoves and biomass boilers: the black outer holds an inner flame that is safely contained, harnessed, yet nurtured.
The new logo is also stronger, simpler, bolder and more emphatic, correctly showing business stability and sustainability, and mirroring our general approach of not being reliant on bank loans or beholden to 3rd party investors.